INFLUENCERS

Television viewership is down and social media engagement is up. Studies from numerous prestigious universities and top-tier data research agencies show that companies are moving towards spending less money on television and print ads and more money with tastemakers who are relatable to the consumers within their target demographics. As defined in an article by Forbes, influencer marketing functions as word of mouth (WOM) marketing with adjoining social media amplification. In a McKinsey study, WOM-inspired marketing produces 37% greater customer retention rate and twice the amount of sales when compared to paid advertising (Forbes). Our services tailored to influencers equip you with the tools to become the next icon in your target demographic.